Presenting the 2023 North Texas SHRM

Conference Speakers

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Keynote Speaker - Dee Maddox: Performance Management: Your D.E.E.D. to Success

Every employee needs motivation for performance management to be successful. Employees must take some responsibility for motivating themselves. Management must help motivate and develop employees. Both managers and employees must take and own the actions for success to occur.


In addition to stimulating motivation, performance management is important because it:

    • Boosts morale
    • Helps define career paths
    • Increases employee retention
    • Delivers greater employee autonomy
    • Improves accountability

Using the original DMX Consulting platform, Demand Excellence in Everything You Do: Your D.E.E.D. to Success.™, you learn to create strategies for effective performance management.


The steps are:

    • Design (plan work)
    • Educate (set expectations)
    • Execute (build capacity)
    • Document (periodic monitoring)

The D.E.E.D. gets to the heart of performance goals. Also, it lays the groundwork for increasing personal development in individuals and offers a laser-focused approach to engagement and culture for organizations by building sustainable processes. The foundation is based on (1) clear expectations and (2) enforced accountability. The word DEED has two primary meanings: (1) Ownership is signified and (2) Action that is performed intentionally or consciously. Teaching leaders how to create an environment that is conducive to individual success will reduce turnover and improve the bottom line for the organization.


Keynote Speaker - Jason Lambert: I.M.A.G.I.N.: A Change Management Framework for Implementing Diversity, Equity, and Inclusion in Your Organization

For some companies implementing diversity, equity, and inclusion (DEI) programs seems to backfire. This two-hour workshop reviews a framework for effectively introducing and managing DEI initiatives. Drawing from change management theory and workplace diversity literature and research, I.M.A.G.I.N. (Identification, Mitigation, Assessment/ Analyses, Goal-setting, Implement, and Normalization) is a six-step process that articulates where to begin with DEI programming, and how to shift your company culture to one that is more inclusive and prepared to attract and retain a diverse pool of employees. In this workshop, participants will engage in activities that teach them how to avoid some common pitfalls encountered when introducing or managing DEI initiatives.

Learning objectives:

1. Participants will learn why some diversity programs backfire and how to avoid this from happening.

2. Participants will learn about the pros and cons of diversity in the workplace, and why it is important to understand them to effectively manage DEI programs.

3. Participants will learn about the value in preparing an organization for change as it relates to DEI programming before any implementation of DEI activities begins. 4. Participants will learn some important steps for how to prepare, implement, and manage DEI programs for their organization while avoiding common pitfalls and achieving positive outcomes. 


Jervonne Newsome: The Dos and Donts of Workplace Investigations

Attendants will learn the dos and don’ts of workplace investigations. They will also learn how to combat the challenges that remote workplace investigations bring. Attendants will also learn the importance of preserving attorney-client privilege and how to conduct an investigation without waiving privilege.

More specifically, the presentation will cover the following:

  • Why investigations are necessary (litigation risks etc.)

  • Why timing of the investigation is important

  • How to prepare for interviews

  • How to conduct an interview

  • Specific questioning techniques

  • How to deal with remote interviews

  • How to preserve attorney-client privilege

  • How to preserve documents

  • Post-investigation actions


Randy Anderson: The Essential Elements of Essential Leadership

If you yell “CHARGE!”, will anyone follow? - The Essential Elements of Effective Leadership People will only follow someone they believe in. We’ll focus on several key elements that contribute to lasting leadership and give participants tools and strategies to help them improve in those areas. You’ll discover how to set the atmosphere on your team, rather than simply managing it. From spreading vision to generating higher levels of productivity, this presentation is designed to help you broaden your influence and deepen your impact, regardless of title or position. • From your own passion and pursuit of excellence, to what you communicate that you expect from your team, to how you model appropriate performance and behavior…you’ll learn to focus on the key elements that will maximize your personal influence. • You'll understand what your team members need and want from you as a leader and how you can effectively become a person they will want to follow. • You'll gain clarity on how to establish expectations, empower your people to meet and exceed those expectations, and create an atmosphere of accountability and productivity.



Luiz da Silva: How to Retain Talent? Consider People Analytics

Theme: Keeping Employees Using Data: How to use People Analytics to Better Understand Trends and Make Better Decisions

People analytics, also known as HR analytics, is the use of data science to study and understand the behavior and performance of employees within an organization. By analyzing large sets of data, companies can gain valuable insights into the demographics, motivations, and talents of their workforce, which can help them make better decisions and improve their overall effectiveness.

Participants will be invited to learn that:

1. Data can be effectively used to understand historical, realtime, and predictive trends around Human Resources

2. People Analytics can be effective to understand and communicate people demographics

3. There are several data science tools that you can use to get started using People Analytics in your organization.


Courtney Nelson: Thinking Outside the Box When Hiring and Recruiting

Do you have Outside of the Box Approaches or Excuses? Recruitment in an ever-changing environment. 

 Participants will be invited to learn: 

  1. What does it mean to think outside of the box?

  2. Taking out the Conscious and Unconscious Bias in Candidate Review

  3. How to ask the hiring team questions to identify what is truly going to add value to their team with this next hire? 

  4. Reviewing Transferable Skills, How to tell what is transferable based on the need

  5. Thinking outside of the box on where to find talent in a market that is changing and with the skills needed?

We are going to be walking through an environment that is constantly changing, and we as Recruitment Professionals will need to continue to adapt, think outside of the box, and be creative.  With experience through a blend of high-volume field recruitment, corporate recruitment, executive level recruitment, and tech recruitment in industries such as CPG/Retail, Events & Tradeshows, Headquarter Sales, and Computer Software, Courtney Nelson will be inviting you to rethink your strategy, your approach, and to reduce or eliminate your bias when hiring. It's time to be creative and think outside of the box to elevate your teams.  This will be an engaging learning session with interaction amongst the crowd.  



Joel Bennett: Workplace Mental Well-Being: From Leadership Stagnation to Inspired And Collective Action

As a result of this workshop, participants will: 

1) Identify three best practices for assessing the current culture of mental health and using assessment to gain leadership buy-in 

2) Recognize how core virtues (authenticity, compassion, humility, self-care) are essential for creating more well-being amongst employees 

3) Learn Tools and Tips for optimizing EAP and all mental health benefits and resources


Mike Coffey: Ethical Issues in Talent Acquisition

 In this interactive presentation, Mike Coffey, SPHR, SHRM-SCP will discuss the difference between legal compliance and ethical behavior; where individual and organizational ethics come from; building an ethical framework for decision making; and the kinds of ethical issues that might arise in recruiting and selecting new employees. 

Learning Objectives: 

1. Define “ethics” 

2. Understand the difference between legal compliance and ethics 

3. Create a framework for deciding ethical issues that might arise in the talent acquisition process.


Rodney Klein: What We Should Be Telling Our Managers About The ADA

Most organizations offer surprising little training on the ADA to their managers and supervisors. On one level this makes sense. After all, you don’t want to train your managers extensively on reasonable accommodations because then they might think they are experts and begin making those decisions without consulting you. As a result, we don’t tell managers much, if anything, about the ADA. The problem with this approach is that managers can often inadvertently make huge mistakes that cost employers big money, simply because they haven’t been adequately trained. Managers don’t need to be experts in the entire law. They just need to master parts of it. So, in this session we will discuss what managers should know about hiring, setting qualification standards, and managing employees with disabilities. We need our managers to feel more comfortable hiring and supervising people with disabilities, so we need to teach them what they need to know.



Laney Lockhart: Leading Through Challenging Times

The COVID-19 Pandemic presented HR professionals and business leaders with challenges that had never been seen before.

Suddenly there was a significant shift in the employee relations landscape as many employers implemented new policies and procedures designed to address turbulent times.

Many of these changes were extremely unpopular with employees and as result, leaders found themselves not only dealing with external economic pressures but also, internal conflict in the form of unhappy employees.

Challenges such as the "Work From Home" culture and "The Great Resignation" created unprecedented change and turbulence in the workplace.

This presentation is designed to help leaders navigate through these issues by learning to adapt and flex their leadership styles to the current conditions.

Key objectives include tips for:

  • Enhanced Communication
  • Employee Surveys
  • Leadership Training
  • Employee Training and Development
  • Employee Engagement

This presentation will:

  • Show the leadership team how to identify what the real employee issues are versus what they think they are.
  • How to set goals and take action.
  • How to improve employee involvement and communication and successfully lead organizations through changing times.


Greg Salvatore: Becoming a Better Communicator


To be successful, internal communicators need to build trust and rapport with their company's key stakeholders. The best way to do that is to develop a communications process that is visual and repeatable, with clear roles & responsibilities defined.

Learning Objectives:

  • Develop structure to better communicate within your company. 

  • Understand your role as a communicator in times of change.

  • Build a framework for efficient, effective communications.


Mallory Herrin: Strategic HR: A Key to Success

People are the heart of every successful organization. Effective people strategies that are aligned with business strategies are critical for organizational success. In this session, participants will learn how to develop effective HR strategies and an HR roadmap to take their organization to the next level, how to optimize the HR function, and how to gain the support and backing of executive leaders.

Learning Objectives: 

  • The importance of developing an effective HR strategy for organizational success
  • Key steps to developing an effective HR strategy and an HR “road map” 
  • Tips on annual planning, business strategy alignment, and gaining executive buy in

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